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A Microsoft patent stated, “Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content,” the patent states. “To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content. Producers, distributors, and advertisers of the video content may set viewing goals and award a viewer who has reached the goals.” Microsoft seeks to “award a user” across a “TV ecosystem.” I think this is really interesting concept, because this it could totally change the way we watch television if it were implemented successfully. People could actually “get something” out of watching television, rather than a simple source of passive entertainment like it is now! I look forward to see what will come of this.

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