Last year, Nintendo and gaming content creators on Youtube did not get along very well. Nintendo was very strict when it came to people uploading gameplay footage of their first party titles. Many Youtubers were flagged for copyright, and some even had their videos taken down. Since then, Nintendo has relaxed a bit.
Today, they officially tweeted on their Japanese Twitter, that they would be making a Youtube affiliation program, so gamers on Youtube could upload Nintendo related footage and split the profits with them. This affiliation deal sounds like it work somewhat like Curse, only with a major gaming company. The percentage details are unknown, but hopefully Nintendo will be offering fair deals. If Youtube does end up buying Twitch, this could lead to some opportunities there as well.
This is really big news, and I could see it being very beneficial to the gaming community on Youtube. It could also prove to be a hindrance if Nintendo doesn’t execute it correctly, but it’s definitely a step in the right direction. This could open up doorways for all kinds of affiliations with different game companies and it could really help gamers on Youtube stay afloat. I’m excited and worried at the same time, but as always, we’ll have to wait and see.
What do you think of this new business venture?by