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Xbox One Japan Sales Struggles

Microsoft is not satisfied at all with the current condition of the Xbox One sales in Japan. The Xbox One first week of sales in Japan gathered up only 25,674 units. The following week held no merit either only moving 3,015 units.

Xbox Japan boss Takashi Sensui speaks on this in a new interview on his dissatisfaction with the current sales pace. Takashi Sensui Said:

“It’s not as though we’re satisfied with the current sales state,” Sensui said in the latest issue of Weekly Famitsu. “We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy. We are also aware that reaching out to let more people know about the Xbox One is vital.”

“However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console,” he added. “Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.”

In the same interview, Head of Xbox, Phil Spencer, said he thought it would take some time before the Xbox One could gain popularity and traction in Japan. He also reiterated that Japan as a market, and the game creators in the region, are important to Microsoft. Spencer said in previous interviews that Japan is a “soulful” place for games, and one that is “critical” for Microsoft to support.

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