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Club Nintendo Shutting Down

Yesterday we received some sad news. Nintendo officially revealed that they would be shutting down their rewards program, Club Nintendo, for good.

Here’s the official statement:

Dear Club Nintendo Members,

Thank you for your continued loyalty to Nintendo.

We launched Club Nintendo 6 years ago in North America, and we’re grateful for all of the feedback that our members have provided on your experiences with our products.

In order to focus on planning for a new customer loyalty program for our fans, we’ve decided to wind-down the Club Nintendo program. We are deeply thankful to our members for being a part of Club Nintendo for all of these years.

We will share details about our new program at a later date. For now, please see the schedule below for information on the discontinuation timeframe for Club Nintendo.

All Coins will be deleted when Club Nintendo accounts are closed on July 1, 2015. As a result, to give our members the best opportunity to use their Coins, we will add dozens of downloadable games and a limited quantity of exclusive reward items to the rewards catalog in February. In addition, as a small token of appreciation for your loyalty, all Club Nintendo members will receive a free download code for Flipnote Studio 3D in February 2015. Please visit here for information on the software and how to get the download code.

Club Nintendo program discontinuation schedule

1/20/2015
Products released after this date are not eligible for registration with Club Nintendo
3/31/2015
Last day to earn Coins, register products with Club Nintendo, and sign up for new Club Nintendo membership
6/30/2015
Last day to redeem Coins or access your account on the Club Nintendo website. Club Nintendo program shuts down at 11:59pm PT on 6/30/2015.

Your Account and Coin Balance

The information in your Club Nintendo account will not be transferred to the new loyalty program. We are adding multiple items to our reward catalog, so please be sure to redeem your Coins before the deadline on June 30, 2015. Unused Coins will be deleted as of July 1, 2015.

2015 Elite Status

In order to reach Elite Status, you must earn 300 Coins (for Gold Status) or 600 Coins (for Platinum Status) between July 1, 2014 and March 31, 2015. Members who reach Elite Status will be able to choose a downloadable game from a wide selection of Nintendo 3DS and Wii U titles. Your free Elite Status gift will be available between April 1 and April 30, 2015. A list of the Elite Status 2015 gifts will be posted here once announced.

This definitely isn’t something Nintendo fans wanted to hear, but it’s good to know that there will be a new program to look forward to. Hopefully, it’ll be even better than Club Nintendo. In the meantime, make sure you rack up some coins while you can.

What do you think Nintendo’s new program will be like?

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