Miyamoto: Nintendo Doesn’t Know What “Cool” Is

In a recent interview with Los Angeles Times, Shigeru Miyamoto explained that Nintendo doesn’t worry about being cool, nor do they worry about what their competition is doing.

“Nintendo isn’t one simple element of an overall gaming industry,” he stated. “I really think there needs to be a Nintendo genre, that’s almost its own entity.”

“It’s not that I don’t like serious stories or that I couldn’t make one, but currently in the video game industry you see a lot of game designers who are working really hard to make their games seem really cool,” he said. “For a lot of us at Nintendo, it’s difficult to decide what cool is. In fact, it’s a lot easier for us to laugh at ourselves. It’s almost as if we’re performers. Our way of performing is by creating these fun, odd and goofy things.”

Nintendo not taking themselves too seriously is one of the reasons they’re my favorite gaming company. They’re constantly thinking outside the box and having fun. Even at E3 things were very light hearted and silly. Just look at the fight between Reggie and Iwata.


No other company really does stuff like this.

While I think sometimes Nintendo can be close minded, and their constant striving to be different can be somewhat of a hindrance at times (with voice chat for example), I think their quirkiness and uniqueness is what makes them and their games so special.


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One thought on “Miyamoto: Nintendo Doesn’t Know What “Cool” Is

  1. While it is always good to be innovative and original, you have to understand that your consumer’s wants and needs come first. Give people what they are ‘asking’ for FIRST, then when you try the quirky, goofy-stuff the consumer will be more willing to give it a try.

    If I ask for a porterhouse-steak and you give me a porterhouse-steak and it is delicious, if you ask me to try a new dessert you are working on I probably will because the steak that I asked for that you gave me was so good. However if I ask you for a porterhouse-steak and you give me grilled-chicken instead, even if it is delicious I will be less-willing to try your new dessert because you didn’t give me what I asked. That is something I don’t think Nintendo does or ever will understand so at this point it’s not even worth talking about anymore. There is room for all genres of games on Nintendo platforms. As long as Nintendo keeps the attitude that we will let 3rd parties handle the genres outside your comfort-zone by having them make 2nd party exclusives (i.e. Lego City: Undercover, Wonderful:101, Sonic Lost World, Bayonetta 2, Devil’s Third, Sonic Boom, etc.) then you should have all your bases covered.

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