Nintendo: Iwata Wants To Redefine Nintendo.

As reported a few weeks ago, Iwata; President of Nintendo is fighting for his job in the upcoming months ahead. Thanks to there is a translated interview from about carrying on the will of late former Nintendo president Hiroshi Yamauchi and possibly to have Nintendo do more than make video games. The reason for this is because of the image of Nintendo in the eyes of the real world today, mention Nintendo in a business conversation and all the people involved will think that all they do is make video games for kids, even the employees of Nintendo think so. Iwata wants Nintendo to be synonymous with so much, more stating that he “felt the need to take this occasion to say, ‘Nintendo is a company that can do whatever they want.'”

“Yamauchi was one to always say, ‘Nintendo is a company for entertainment, and it shouldn’t be for anything else,’ and he didn’t necessarily think that entertainment equals video games,” Iwata said. “I’ve been wondering how to express Yamauchi’s feelings, and I’ve been thinking about it nonstop, even during the New Year’s holiday break.

Lately, the words QOL [quality of life] have come up. Entertainment is there to improve people’s quality of life. After your basic needs, there’s entertainment. … At the start of this year, I finally figured that improving people’s quality of life with fun — with emphasis to the fun — would be perfect for Nintendo.”

This could mean that Nintendo is possibly going back into the trading card or toy business where they first started before jumping into the video gaming circuit back in the 80’s. Maybe a new piece of entertainment entirely, maybe making Anime, who knows? This is necessary for them as the Wii U has been albatross (metaphorically) to the company as of late, closing down other Asian subsidiaries and losing quarterly profits.


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