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xbox one will win next gen

Yes, you read the title correctly: The Xbox One will win next gen.

Before I get into my explanation, let me just say firstly that I am someone who isn’t particularly fond of Microsoft. I generally like the actual Xbox systems (though not nearly as much as Nintendo’s and Playstation), but as far as the company behind the platforms? Not so much. So this article isn’t coming from some Xbox fanboy or journalist that has been paid-off by Microsoft to spread Xbox One propaganda. My objective prediction is coming purely from logic and educated reasoning.

Despite all of the doom-and-gloom surrounding Microsoft and their next-generation system, I feel that gamers are not looking at the full picture. Many are stating that the console is going to be dead-on-arrival, or the PS4 is going to crush it, and some even believe it’s going to be beat out by Nintendo’s Wii U once the system gets it’s ball rolling with some first-party games.

Now I understand where these naysayers are coming from. I used to almost feel the exact same way. But then I stepped back, assessed Microsoft’s plan and what the Xbox One had to offer, and came to the realization that the system is the most likely candidate for winner of the next generation.

Why? For the same exact reasons many gamers feel it’s going to fail – the non-gaming related features. “It’s a freakin’ cable box!” was the mud-sling of choice thrown toward the system. But it’s that exact reason (among others) that the Xbox One is likely to capture the biggest audience.

xbox one will win

The Xbox One in a nutshell, and just what the consumers are looking for.

Think about it. We, the hardcore gamer, may not care or think much about the X1’s non-gaming features, but the key concept we all have to understand is that we are the minority. Vocal, yes, but still small. The more casual consumers undoubtedly out-number us. So while we primarily want to purchase a console for the sake of games, there is a bigger demographic out there that are more interested in multitasking machines. In reality, that’s how the majority of general consumers are nowadays. Whatever they’re buying – it doesn’t matter if it’s a toaster, phone, refrigerator, or TV – they’re looking for that one product that can do the most. The most versatile machine. And this rule applies for the gaming systems as well.

We may not think much about it’s TV capabilities, or it’s fantasy football, or it’s screen-splitting features, but in the eyes of typical every day consumers, these capabilities are nothing short of amazing. Not to mention the brand new Kinect 2.0 that’s bringing a lot more to the table than it’s predecessor, such as it’s advanced voice recognition and more accurate body-reading. Remember, these people are a lot easier to please and impress than we are. In their eyes these features are straight out of futuristic sci-fi. We may see and understand the fact that you don’t need a gaming machine to watch TV or browse the internet, but these people won’t. The gimmicks will utterly ensnare their minds.

Also keep in-mind that Microsoft pretty much owns the North American market, which just so happens to be the biggest market in gaming. Now yes the PS3 may have finally surpassed the 360 in sales, but at the same time, the Playstation 3 has had an advantage that all the Playstation home consoles have had, and that’s it’s disc format. The PS1 wouldn’t have sold nearly as much if it couldn’t have been used to play CD’s. Tons of casual consumers bought a PS2 so that they could watch DVD’s on it. And in 2006, the PS3 was virtually the cheapest Blu-Ray player on the market, so it was a steal to purchase a multimedia game machine that could play Blu-Rays rather than a stand-alone Blu-Ray device. No one can deny that the Playstation brand has been greatly aided by it’s non-gaming related capabilities.  But with this gen, we’re not hoping into a new media format. We’re staying with Blu-ray, and now the Xbox One appears to be the bigger multimedia device. The PS4 may have the stronger specs, but the general consumer doesn’t necessarily give a rats-ass about what’s under the hood of a video game machine. Microsoft’s ability to market many of the Xbox One’s gimmicks holds more power and weight than the PS4’s 8 gigs of RAM and shaders ever could.

xbox one will win next genAgain readers, this is coming from someone who prefers the Playstation brand over the Xbox, but we must learn to set sentiments aside and look at the potential outcome of the next console war from a marketing standpoint. Microsoft has a lot more factors they could utilize to awe the consumers with than Sony does. I wholeheartedly agree with some of you that the PS4 and even the Wii U will be the better machines for us gamers, don’t get me wrong. But again, remember, all of us here on the internet who come to these gaming sites scouring for news are only the vocal minority.  We are not the entirety of the market, just a portion of it.

Microsoft may have lost a lot of sales that would’ve came from hardcore gamers (despite reversing their DRM policies), but  those sales will be effortlessly replaced by consumers who are easily wooed and then some. At the end of the day the winner of a generation comes down to which system can secure the most casuals. The PS2 1 did, the PS2 did, and the Wii did it. Now, it’s looking like it’s finally Microsoft’s turn to wear the crown and have their moment of glory. A lot of you may not want the system to win due to what Microsoft tried to pull, but it is what it is people. The possibility of the Xbox One bringing it home for Microsoft is highly probable.

Let me know what you think down below.

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37 Responses so far.

  1. Trago says:

    Legit points, but it really depends on who markets their product the most. Plus Wii U’s got price on it’s side, so you should take that in to consideration too.

  2. NavonWise says:

    I still think price will effect it’s sales.

  3. You have a point but i think in the meanwhile that perspective of non-gaming or multimedia are very important in US, in Europe that don´t have the same weight …

  4. Kenshin0011 says:

    I disagree completely. There are NOT that many people, casual or gamer, that care much about the non-gaming features. That care enough to spend $500 for it. Or care enough to upgrade from the Xbox 360, which is FAR from over. It’s selling extremely well, giving it more life force.

    Don’t get me wrong, I think the Xbone will have great launch figures because of hype, but it will undoubtedly diminish because the PS4 offers so much more in terms of games and value.

    • Kainoa Kaku says:

      I care about the non-gaming features as many other people do. I have 19 friends online right now and 17 of them are watching netflix/hulu/hbogo. So yes, people do use their Xbox for things other than gaming and I’m super excited to be able to integrate my fantasy teams into my Xbox.

    • Mario says:

      Your a idiot…..PS4 offers so much more in terms of games and value???

      HAHAHAHAHAHAHAHAHAHHAHAHAAHHAAHHAHAAHAHHAHAHAHAAHAA You love sony baaaaad

  5. Kira says:

    How am I a spammer lol? I spent a long time writing that damn site

    • Kira says:

      Anyway, as I previously stated I think you’re really overestimating the impact of the XBones multimedia features,mostly due to the fact that its also not the only ball player in the court when it comes to those. The Kinect’s only managed 20 million so far. No where near enough for the XBone. However its got more word of mouth potential with everything being all inclusive. Really the way I see it either the Xbox One or the WiiU is going to win this gen.(Ie which one makes the most money,two separate scenarios for these cases) The PS4 looks to be a kind of middleman that carves out their own place in the market ( people wont be buying more than one console that is for sure, with how much these things cost)

      The one thing the Xbox needs is momentum.Otherwise it will have to endure other issues that Microsoft brings to the table when compared to some of Sony’s set up (less so this gen 8 however)

  6. WiiUExposed says:

    So you’re talking saleswise, gotcha.

  7. wishingW3L says:

    if the X360 didn’t win this gen with a year heartstart, cheaper hardware, more games at the beginning, $600 PS3 plus many other issues how would they win now when Sony and the PlayStation brand are at their strongest? PS4 is cheaper, Naughty Dog will continue to make GOTY Triple A games, PS4 has the same features as the XB1 except for the HDMI in for the cablebox, PS4 better general public reception and not to mention the wildcard called Gaikai.

    The only think Xbox One has was that they showed more games at E3 but most of the are not even launch titles and SOny still has more developers making exclusives like Quantic Dreams, Media Molecule, Guerrilla’s new IP, etc.

  8. jmpittman0220 says:

    The PS3 was labeled as the “all-in-one” device with it’s Blu-ray player as well when it came out and people didn’t want to pay that much for it. Same goes for the One. If it wins this generation it will be later on towards the end of this gens life cycle when the price is enticing enough to sell everyone on it. I still don’t think it stands a chance in hell. Launch numbers are good but so were the WiiU’s.

  9. Luke Bailey says:

    You put high hopes in the fact that it is nothing but a glorified cable box that happens to play games as well

    but the simple truth is that Tv as a Media source is dying

    Many people now stream Tv shows online instead of watching them on Tv Live or they buy those shows on DvD like myself

    Backing the Tv was again a poor choice for MS just like backing the HD format disks over the Bluray

    Why would you bother to buy a $399 Xbox one to watch TV on when it requires a cable box to be connected to watch Tv in the first place..

    that’s like plugging a Desk fan into your Pc and running the fan through a piece of software rather than just turning the fan on

    its pointless

    The only people buying this system are loyalists and Halo fans right now

    MS dropped the ball with enforcing DRM on a world that for the most part lacks the connections to effectively utilize it

    then they dropped the ball even more by completely removing the DRM thus making a minority of gamer’s happy while at the same time fucking the developers who had already developed games built to take advantage of the DRM

    its one mistake after another and the Xbox one system is nothing short of a complete disaster so far

    heck at this rate my money is better off invested in a Ps4 and a mini fridge to keep my drinks cool while i play

    Can it win the next gen well it has a chance.. a very small chance but MS are going to have to go insane with securing exclusive games for one thing
    and removing stupid restrictions like forcing Kinect on a majority audience that consider Kinect about as brilliant and useful as a dead goldfish

    bring back the DRM without the restrictions and make it optional that is all they had to do but its either restrictive DRM or no DRM… this is MS we are talking about here we know that have the ability to make the DRM optional

  10. Will says:

    I think you are forgetting the differences in price, Shoke.

    Do you really think Microsoft will out sell the competition placing their machine at $500 when the competition is selling their boxes at $400 and $350 a piece?

  11. Rocamx says:

    I agree at all. We just need to wait and see.

  12. Alaethancar says:

    Two problems:

    1) Price. At $500, xbone is more expensive than almost any cable box already on the market. Most consumers looking for cable boxes will notice this, and it will stop them from buying the xbone as a cable box.

    2) Xbone requires you to also HAVE a cable box. Those who overlook point one will notice this. “$500 and I STILL have to buy a cable box/service? AND pay more for my netflix account? AND an XBG membership? Balls to that…”

    Yes, there will likely be some people who overlook both these points, but those people are likely lacking the education required to have a job that would be able to pay for this scam. They probably also live in Florida.

  13. Anonimous says:

    I agree with the sentiment of this article, but his logic is flawed. Microsoft isn’t targeting hardcore gamers? The 300 thousand extra servers to build an infrastructure for a steady online experience and dedicated servers for some multiplayer games is not targeting hardcore gamers? Just weeks ago Microsoft invested 700 million in building a server farm in Iowa. This will be one of many being constructed around the world as the XBox One user-base grows. This article also forgets to take into account Microsoft’s investment of 1 billion into acquiring exclusive content and games for the XBox One.

    Sony has done a great job. But Sony’s console is the choice for casual gamers. Even before Microsoft reversed some of its policies, Sony was targeting the casual gamer. To this day their game reveals have been lackluster and the one concept they have been riding since E-3 is used games/share disc with friends. Really?

    If you are a hardcore gamer, ask yourself what is most important in the next generation of consoles. Sony hasn’t revealed one thing that targets hardcore gamers. This can change moving forward but lets stop confusing hardcore gamers and casual gamers.

  14. EscopablobarEscopab says:

    You know what? This guy makes a lot of sense. I agree with everything said except for one thing. We cannot quite determine who will be most successful next gen this early in. We do not know the full feature set of either platform. It would appear that Sony is taking a more games centric path but as demonstrated within the immediate past they can easily amend or bolster their offering through software changes. We also must consider price. X1 will not be a mainstream success until it can be sold for $200 or less. When this occurs I see MSFT’s superior marketing capabilities posing a tremendous threat to the higher early adoption rates Sony may enjoy. I would argue that we cannot write either manufacturer off at this point due to yet fully confirmed specs or features. The only thing that is guaranteed is that both companies will fight as hard as they did this gen.

  15. Sheldon says:

    I posted this on Gamefaqs, and the Sony guys were immediately butt hurt lol. What does Stewie from Family Guy say? Your anguish sustains me.

  16. holyfire says:

    You know, M’soft just spent 10 billion dollars (and counting) on a new server system. Now granted that it will be used for other purposes than just XBOX gaming, but do you think XBOX One will profit remotely close to that number whatsoever in the next 8 years. If we’re talking about financial victory. It’s hard to think M’soft will pull a profit out of all this for a long long time to come.

  17. DarthDlggler says:

    “So while we primarily want to purchase a console for the sake of games, there is a bigger demographic out there that are more interested in multitasking machines.”

    Who are currently being served largely by other cheaper devices. The XBONE won’t offer anything new or novel other than a pay-gate via XBL in order to use various features (assuming the XBONE uses similar XBL pricing strategy that X360 does).

    “In reality, that’s how the majority of general consumers are nowadays. Whatever they’re buying – it doesn’t matter if it’s a toaster, phone, refrigerator, or TV – they’re looking for that one product that can do the most. The most versatile machine. And this rule applies for the gaming systems as well.”

    Really? Is that why people have SmartPhones, Tablets, Laptops, Consoles, often an iPod. The problem with all-in-one products is when they break, suddenly you have nothing. 🙂

    “We may not think much about it’s TV capabilities, or it’s fantasy football, or it’s screen-splitting features, but in the eyes of typical every day consumers, these capabilities are nothing short of amazing.”

    Nothing about these features are really new. Nothing novel being done. Just all in one place which is why MS’s conference got a big yawn largely from gamers. I am not sure where you are getting this info that these features are considered ‘amazing’ by the public at large.

    “Not to mention the brand new Kinect 2.0 that’s bringing a lot more to the table than it’s predecessor, such as it’s advanced voice recognition and more accurate body-reading”

    First off voice recognition has gotten better all around and doesn’t require a $300 camera to pull off. Any system or device with a mic and 1GB of RAM and 1GHz cpu should be able to pull of decent voice recognition. Not to downplay the features of Kinect but largely they are superfluous at least at the moment. Time will tell if these features can be melded into a killer app.

    Largely the problem with Kinect 2.0 is it actually fulfills the promise of Kinect 1.0. So the technology at this point is an improved version of something they saw years ago. Limited wow factor until that killer app comes out. It makes some great brochure bullet points though.

    “Also keep in-mind that Microsoft pretty much owns the North American market, which just so happens to be the biggest market in gaming.”

    You are correct MS has done very well in the US market with the X360, but lets not forget the level of loss they posted to get there. The original XBOX was a wash in terms of profit with billions of loss in that department. X360 would have posted profits years prior had it not been for the RROD which was the result of changing the platform late prior to production which resulted in thermal simulations being botched.

    You seemingly neglect Microsoft’s year head start and dedication to the FPS market that Americans like. XBONE will not have that year head start and the PS4 will have plenty of shooters (some will be free to play).

    “in 2006, the PS3 was virtually the cheapest Blu-Ray player on the market, so it was a steal to purchase a multimedia game machine that could play Blu-Rays rather than a stand-alone Blu-Ray device.”

    The PS3 isn’t the cheapest Blu-Ray player on the market. It may had been for a hot moment, but it hasn’t been the cheapest option for the Blu-Ray Disc in some time.

    “The PS4 may have the stronger specs, but the general consumer doesn’t necessarily give a rats-ass about what’s under the hood of a video game machine. Microsoft’s ability to market many of the Xbox One’s gimmicks holds more power and weight than the PS4′s 8 gigs of RAM and shaders ever could.”

    You are correct the general consumer won’t compare about specs. The problem is the general consumer isn’t going to be engaging in the next gen until PS4 and XBONE get a price drop. The $399 price tag may engage some people outside of the Sony loyal base, but I think an extra $100 price tag is going to be much for the general consumer to swallow. Especially given the comparison. People will see 2 systems with a $100 delta and consider they can get an extra game or two with $100.

    “Again readers, this is coming from someone who prefers the Playstation brand over the Xbox, but we must learn to set sentiments aside and look at the potential outcome of the next console war from a marketing standpoint.”

    Someone who prefers PlayStation but doesn’t seem to know how the brand name is formatted properly? It’s PlayStation not Playstation (big S). In terms of marketing a $399 price tag vs $499 goes a long way.

    “Microsoft may have lost a lot of sales that would’ve came from hardcore gamers (despite reversing their DRM policies), but those sales will be effortlessly replaced by consumers who are easily wooed and then some. At the end of the day the winner of a generation comes down to which system can secure the most casuals.”

    Wii U seems to have attempted this as a primary strategy – hows that working out for them?

  18. Robin says:

    It’s great to finally see someone that understands what the Xbox is and what it will be. The Xbox One has a feature set that vastly outgrows the one from the competition and speaks to a much more diverse and wider target audience than the relatively small entitled group of core gamers. MS will win, without a doubt.

  19. I want both sistems, but Xbox one has impressed me more…

  20. niaboc says:

    Some of you are stupid. No one is going to get cable service just because they get an xbox one. You will plug in the service you already have. Not to mention you can plug in a 360 to your x1, a pc to your x1, a ps4… And so on. Anything with an hdmi-out chord.

  21. BlackoutWorm says:

    Nice read, Shoke.
    And like Roler42 said in his video (youtube.com/watch?v=mjiqwG5DqzI), should we even call xbox one a gaming console anymore?
    I think not. It’s an entertainment box where gaming is one of its features.
    If watching espn, nfl and all this other crap is reason enough for people to buy the console, then how can it even be considered a gaming console?
    Same goes for the fanboys. You brag so much over how the console can do this and that when it comes to social media and video on demand stuff. So if that really excites you and that is a selling point in your mind, then how can you be called a gamer?
    And the majority of xbox buyers are regular Joe people who buy things because it’s new and shiny.
    To them, this is an entertainment box. Do you think they’re gonna sit down and play games on it? Some people, sure. But that’s clearly not Microsoft’s bread and butter in this one.
    And as far as Microsoft go. They prove time and time again that gaming is not their thing. Money however….
    See what I’m saying?

  22. BlackoutWorm says:

    So in other words. Xbox One is not a gaming console.
    The target audience is obviously regular Joe people who buy things because it’s new and shiny.
    And how many of them are actually going to sit down and play any of the xbox exclusives or games for that matter?
    A very small percentage.
    So people who defend the xbox one and use the entertainment features (ESPN, NFL Netflix etc) as a selling point and brag about these things. Should you be called a gamer? Should you call yourself a gamer?
    I think not. Because these multimedia things should come 2nd, and not 1st on a gaming console.
    So again, is xbox one a gaming console?

  23. existenz says:

    Dude my TV is a TV. My games console needs to be a games console. I dont buy a games console to be a TV.

  24. teufel says:

    You do realize that barring the improved Kinect features, all that unneeded tech bogging down the One with extra cost is pretty pointless. It was MS that stated with their Smartglass campaign that every home pretty much has a tablet which makes all the internet/split screen options pointless and counter productive looking at how it shrinks down the content on the screen in order to display the extra info.

    Then there is the newer tvs that are coming out with built in internet capabilities, cameras for motion based interaction for navigating the internet/skype, and even voice commands.

    Let us not forget that DVR inside the ONE that will allow you to post your game play wont come with all the options that a capture card/computer provides allowing you to edit/post commentary for the videos that people like to post on channels.

    Yeah, cut all of that extra redundant crud that is pretty much a waste of tech for a console, and it probably would rival the 360’s current price.

    Also, all of those extra features are pretty much pointless for a good portion of the world due to unsteady online connection/no tv service, which makes all of that extra tech no more than a paper weight bogging down the system. I wonder if MS even bothered to look up the trend of the newer generation not choosing a tv service and instead using streaming for their viewing options.

    MS, how could you be so out of touch?

  25. I saw this coming a mile of. just as they did with the Xbox and Xbox 360 microsoft are thinking ahead, ps4 may be able to integrate certain things in the future just as they did with ps3 but all these features are native to the X1. plus the cloud features will help later on the future. Also feel free to check crysis.tv for more PC,TECH, and Gaming related articles and content. Great article bro!

  26. Anonymous says:

    If you’re not gonna use it for gaming then buy a damn roku box. If you’re a light gamer but likes streaming services then buy a damn PS3 then you don’t have to pay for online.

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